One of my close friends and longtime artistic sensei, Daniel Sinnes, reached out to collaborate on merch designs for his upcoming vinyl toy exhibition in Hong Kong. Titled Pjai’s Imaginary Friends, the show and product release brought a cast of characters to life. Without hesitation, I asked him to send over any existing vectors for each character and got straight to work. The final designs launched globally and sold successfully, with particularly strong traction in the Asian market.